Our Mission

To raise awareness among children of the career options available to them, with the aim of improving diversity and reducing national skill gaps.

By Educating, Inspiring and Entertaining children, we want to show that anything is possible. Butterfly Books challenge gender bias, and illustrate stories of inspiring parents transforming child perceptions.

By changing one small part of education, we can inspire a generation.

Make the change.

butterfly books mission illustration for website
butterfly books mission website image education

Educate

We include facts that address misconceptions, and work closely with professionals to ensure our book content is technically correct. Our books firstly educate and inform understanding of job roles.

To change a generation, we have to show them their limitless potential. It’s important that both children and parents understand that all jobs are available and accessible to them, no matter what gender they are or what background they come from.

By educating children on the different avenues available to them, we can open up their minds to a world of possibility and opportunity, just waiting to be seized.

Inspire

By introducing relatable and identifiable characters, we can turn child dreams into a reality. Butterfly Books work to allow children to be inspired by key role models in exemplary job roles.

As children, we idiolise our parents. Butterfly Books takes you, the parent reader, and your child on a fantastical and enchanting experience. By creating identifiable “Mummy” and “Daddy” characters, we transform the parent figure into a superhero.

Through our characters, we can open the minds of children and inspire them to push themselves to be the best they can.

By educating children on the different avenues available to them, we can open up their minds to a world of possibility and opportunity, just waiting to be seized.

Butterfly books mission Inspire image
BUtterfly books mission author visits

Entertain

We entertain with colourful illustrations and playful rhyme. Our books are tailored for children aged 3-7, opening them to a world of imagination.

Children want to have fun and learn. All Butterfly Books rhyme and flow, menaing parents can enjoy an imaginative, bright and thrilling experience alongside their child with each new read. Using colourful imagery, we’ve created a saga and world of characters just waiting to be unlocked.

Join the journey toward a brighter, diverse future through fun and laughter with Butterfly Books.

Sign up to our newsletter

Don’t miss a thing from Butterfly Books. If you want to stay in the loop with future offers, events and happenings, as well as be the first to receive content from our team, fill in this brief form.

We’re delighted to share our amazing future toward a brighter and better tomorrow with you, and we can’t wait for you to see what we have in store.